The Coursera survey also found 97% UAE students agreeing that certificates from tech giants more likely to get them jobs 

Dubai, Feb 07, 2023: About 88% students in the UAE affirm that a professional certificate will help them succeed at their job, while 97% agree that earning a professional certificate from tech giants such as Google and Meta would help them stand out among employers, reveals a survey.  

The student and employer-focused survey was conducted by global online learning platform Coursera to exploring motivations, needs and challenges of students pursuing a degree and employers seeking to hire them.  Coursera surveyed nearly 5,000 students and employers across 11 countries, including the UAE, in collaboration with two market research firms, Dynata and Repdata. 

According to Coursera, 4 out of its top 10 most popular online courses in 2022 were Professional Certificates by Google, as 83% of UAE learners believe that in the next five years, skills certifications from tech giants will be just as valued by certain employers as traditional degrees. 

With the UAE focused on changing its perception as an oil-driven economy by heavily investing in technology and start-ups in the coming decade, job prospects in the country are only expected to boom. As a result, the majority of students in the country are looking for fast-tracked pathways to well-paying jobs. 

When it comes to hiring trends in the country, about 70% of the UAE companies plan to hire new employees this year. However, while organisations prioritise expanding their workforce, there is an increased expectation for entry-level talent joining companies to be already equipped with job-relevant skills and hands-on experience. In alignment with this, the Coursera study further reveals that 77% of employers agree that a Professional Certificate would strengthen a candidate’s job application. 

Hadi Moussa, Managing Director for Europe, Middle East and Africa (EMEA) at Coursera, says, “Despite the global economic downturn, the UAE’s job market continues to thrive on the back of the country’s aggressive growth and diversification plans. However, as sectors such as technology and start-ups flourish at a rapid pace, employers are seeking talent ready with in-demand digital skills, further necessitating universities to incorporate more skills-based training and job-relevant content into their curriculum to prepare students for jobs of the future. Academic institutions need to collaborate with governments and industries to align with the demands of the job market and unlock career opportunities for current and future talent in the region.”