In partnership with GEMS Education, the programme strives to introduce flag football into school curricula throughout the country 

Dubai, Dec 23, 2025: The San Francisco 49ers announced the launch of NextGen Flag Football, an initiative to introduce flag football into school curricula in the UAE for the first time. The programme has been launched in collaboration with GEMS Education, the largest network of schools in the country, serving 125,000 students. The programme was rolled out in select GEMS schools earlier this year, with plans for additional schools to join in January 2026. 

The NextGen Flag Football programme will equip participating schools with all essential gear, tailored curriculum resources and coaching support, empowering teachers to seamlessly integrate flag football into their physical education lessons. To support the students’ continued growth, the 49ers will provide ongoing in-person training throughout the academic year. At the end of each season, the programme will culminate in a flag football tournament, bringing together participating schools to compete and demonstrate the skills developed in their classes. 

The launch follows several successful 49ers flag football clinics at GEMS schools earlier this year, including the first event of its kind hosted by an NFL team in the UAE at GEMS World Academy Senior School. During these events, 49ers representatives trained more than two dozen physical education teachers in the fundamentals of coaching flag football, before leading hands-on sessions with students. Participants took part in NFL-style practice drills, played introductory flag tag games, and were surprised with a special appearance from 49ers mascot, Sourdough Sam, who attended to cheer on the students. 

“Seeing the enthusiasm from students and teachers ever since the first clinic at GEMS has been truly inspiring,” says Justin Prettyman, Executive Director of the 49ers Foundation. “We’re thrilled to launch NextGen Flag Football and to work with GEMS going forward. By introducing students to the fundamentals of flag football, we’re not just teaching a game; we’re helping them develop teamwork, confidence and leadership skills that will last a lifetime.” 

Jay Varkey, Deputy CEO, GEMS Education, says, “At GEMS Education, we are committed to providing our students with a truly holistic education that nurtures not only academic excellence but also character, teamwork and resilience. Our collaboration with the San Francisco 49ers reflects this vision, bringing world-class sporting expertise into our schools through the NextGen Flag Football programme. This will offer our students unique and exciting opportunities to learn, lead and grow through sport, reinforcing our belief that physical education is a vital part of developing well-rounded, future-ready young people.” 

The launch of NextGen Flag Football in the UAE also reflects the 49ers expanding international footprint under the NFL’s Global Markets Programme. In March, the team was awarded activation rights in the UAE, building on its success in the UK and Mexico, where local fanbases have grown by more than 50% in each country. Since 2021, the 49ers have hosted more than 50 community events across those regions, using sport as a platform to inspire and connect with youth around the world. 

For more about the 49ers efforts and events in the UAE, visit 49ers.com/uae and follow the team’s Arabic social media channels on Facebook, Instagram, TikTok, and X.