UAE Business AI Roadshow among host of initiatives to upskill students with AI and digital economy experience  

Dubai, June 12, 2025: SAP University Alliances has launched its Business AI Roadshow in the UAE as the latest in a series of collaborations aimed at equipping young people across the Middle East with in-demand technology skills. The UAE interactive tour, which was launched in collaboration with the SAP Business Women’s Network and in partnership with Deloitte and Zayed University, introduces university students to real-world applications of AI in business.  

“Through these programmes, we’re helping to nurture a new generation of talent that will lead the digital transformation of the region,” says Marwan Zeineddine, Managing Director of SAP UAE.  

At each stop on the Business AI Roadshow, students participate in live demonstrations and hands-on activities that illustrate the role of AI in solving complex business challenges. The sessions also explore how companies across industries are embedding AI into their core operations. Participating students gain practical insight into how to navigate and thrive in a digital-first workplace. 

The learning initiatives are part of a wider effort by SAP to strengthen links between academia and industry. Central to this is the global launch of the SAP Learning Hub, Student Edition, which offers university students flexible, online access to more than1,500 learning assets including interactive e‑learning courses, expert-led webinars and hands‑on practice systems. Through the Hub, students can follow curated learning paths aligned to emerging job roles in AI, data analytics and enterprise resource planning.  

Beyond self‑paced study, the Hub provides exclusive access to community-led study groups and live Q&A sessions with SAP experts, enabling peer collaboration and real‑time feedback. Learners can earn industry-recognised SAP certifications, from Associate to Professional levels, and showcase digital badges on their professional profiles.