OSMO launches phygital learning and play in The Middle East

OSMO’s educational toys integrate real learning with real play
The tools integrate artificial intelligence technology with a physical device that is played directly with the hands and senses of children

Dubai, Oct 28, 2021: OSMO, a STEAM brand founded by former Google engineers Pramod Sharma and Jerome Scholler, has launched a cohesive suite of learning tools in the Middle East. The suite will bring physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. The suite has been developed for children between 3 and 12 years of age. 

The tools integrate artificial intelligence technology with a physical device that is played directly with the hands and senses of children.

For younger children, Osmo has created the Osmo Little Genius Starter Kit, which includes four games designed specifically for ages three to five. These games teach pre-reading, storytelling and fine motor skill development. The Osmo Little Genius Starter Kit ignites early learning through core, hands-on experiences and includes the following tools:

  • Tangible ABCs: Playful practice for pre-readers. Build letters with squishy, colourful sticks & rings. Over 500 vocabulary words. 
  • Squiggle Magic: Create anything you want using sticks & rings and they come alive on the screen! Learn vocabulary, build artistic confidence and develop fine motor skills.
  • Costume Party: Experiment with clothes and colours to make party outfits, then watch the characters react!
  • Stories: Hours of problem-solving fun. Mix and match costumes to find silly solutions to obstacles and navigate adventures.

Osmo’s Math Wizard series allows kids aged between 6 and 8 to experience Math through fun, hands-on, narrative and adventure-driven games. These are self-paced to help kids build confidence and understanding in what they are learning and are thus perfect for a digital home learning environment.

Osmo, a part of BYJU’s, makes hands-on learning games in which children are able to use objects in the real world to interact with the digital world shown on their iPad or Fire tablets. Osmo’s games are geared towards embodied learning, meaning the games teach abstract concepts by connecting them to objects and actions in the physical world. This year, Osmo was recognised as one of the Best Tech Toys of 2021.

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