Massar Al Ghurair unlocks personalised career paths for Emirati youth and connects them with future-ready skills 

Dubai, May 27, 2025: The Abdulla Al Ghurair Foundation (AGF) today launched Massar Al Ghurair, an AI-powered platform that supports Emirati youth in navigating the job market by unlocking personalised career paths and connecting them with future-ready skills.  

The launch event, held at Expo City Dubai, brought together government officials, employers, educators and young professionals under the theme ‘Empowering Emirati Youth with Future-Ready Skills.’  

Massar Al Ghurair uses real-time labour market intelligence to provide customised upskilling recommendations, map career trajectories and enable job matching, all within a secure and ethical AI framework leveraging the development expertise of AGF’s partner, SkyHive by Cornerstone.  

Dr. Sonia Ben Jaafar, CEO of the Abdulla Al Ghurair Foundation, says, “Through AI-driven insights, we are reshaping pathways to opportunity, ensuring that every learner, every educator and every employer is part of a living ecosystem of growth.”   

MoUs were signed with key partners including Amazon Web Services (AWS), Strategy& Middle East and Inception (a G42 company), committing to support youth employability through the Massar Al Ghurair platform.  

The event featured a live demo of the platform, a panel on ‘Bridging the Skills Gap with AI’ and interactive experiences that followed the learner journey.