The event will be held from September 23-25, 2025, with participation from 150 public and private sector organisations 

Dubai, Sept 10, 2025: Ru’ya, Careers UAE, will return to Dubai World Trade Centre from September 23-25, 2025, for its 24th edition, reinforcing its role as a cornerstone of the UAE’s Emiratisation agenda.  

With more than 150 public and private sector organisations confirmed, the exhibition offers a unique platform for young Emiratis to engage directly with employers and access career opportunities across high-growth industries. Beyond recruitment, the event has evolved into a national initiative that aligns talent development with the UAE Centennial 2071 vision and the National Agenda.  

The 2025 programme reflects the government’s focus on equipping citizens with the skills to thrive in a diversified, knowledge-driven economy. The agenda is built around three pillars: Empowerment & Leadership, Entrepreneurship & Innovation, and STEM. Visitors will follow a structured pathway from education to employment. School students will take part in coding and AI challenges designed to nurture early interest in STEM. University students will benefit from scholarships and mentorships, while job seekers can join training workshops and participate in on-the-spot interviews with leading employers.  

The event is closely aligned with national Emiratisation targets, including the government’s goal of achieving 8% Emiratisation in the private sector by the end of 2025. Currently, more than 125,000 UAE Nationals are employed in private companies.  

“Ru’ya is more than a recruitment event,” says Asma Al Sharif, Assistant Vice President for Sustainability and Exhibitions Management at Dubai World Trade Centre. “It prepares youth with the practical, technical and leadership skills required for the jobs of the future.”  

Ru’ya 2025 is supported by key government stakeholders, including the Ministry of Education, KHDA and the Dubai Government Human Resources Department. 

To apply for visitor passes (Emiratis only) or enquire about exhibition space, visit www.ruyacareers.ae